Ovum x Fernwood Fitness: Advancing Smarter, More Personalised Women’s Health

At Ovum, our mission is to close the gender health gap by equipping women with the tools, insights and confidence to better understand their bodies. Achieving that mission requires more than technology — it requires aligned, high-impact partnerships.

That’s why we’re proud to partner with Fernwood Fitness, Australia’s leading women’s health, fitness and wellness network.

Announced in Melbourne on April 28th, the partnership brings together two women-led brands with a shared purpose: empowering women to take control of their health through better understanding.

A partnership grounded in insight and empowerment

Fernwood has long supported women through every stage of their health journey, building trusted communities that extend far beyond fitness. Ovum complements this by transforming personal health data — including symptoms, cycles and lifestyle factors — into meaningful, actionable insights.

Together, we are bridging the gap between fitness and personalised health intelligence.

“At Fernwood, we’ve always believed women deserve more when it comes to their health,”

said Kathleen Looney, National Marketing Manager at Fernwood Fitness.

“This partnership with Ovum AI is another way we’re empowering our members with the knowledge and tools to better understand their bodies and take control of their wellbeing.”

For Fernwood members, this means their health journey becomes more connected, informed and continuous — inside and outside the gym.

Strengthening a category-leading ecosystem

For employers, HR leaders and prospective partners, this collaboration signals something significant: Ovum is building a high-quality, mission-driven ecosystem of category-leading organisations.

Fernwood’s reputation, scale and longevity reinforce Ovum’s position as a credible and trusted player in women’s health — and reflect a broader shift toward integrated, data-driven approaches to wellbeing.

“Our mission is to close the gap in women’s health by giving women access to personalised insights and helping them feel more confident navigating their healthcare”

said Dr Ariella Heffernan-Marks, founder of Ovum AI.

“Partnering with Fernwood allows us to support more women on their health journey.”

Real value for members

As part of the partnership, Fernwood members will receive exclusive discounted access to Ovum, providing a powerful new tool to better understand their health beyond traditional fitness.

At the same time, Ovum’s community gains exposure to Fernwood’s holistic approach to women’s wellbeing — creating a meaningful two-way exchange of value.

A shared mission to close the gap

This partnership reflects a growing shift toward more personalised, preventative and data-driven models of care — and reinforces a shared commitment to supporting women beyond traditional fitness.

Together, Fernwood and Ovum are building something bigger: a connected ecosystem designed to give women the clarity, confidence and control they deserve.